Fall 2025 “Back to School”
Art Direction / Concept Pitch

Campaign Messaging: “Back to School” is a concept we are all familiar with. Whether that means sending your kids back to school, returning to school yourself, or just reminiscing on those early mornings when you had to get back into a structured routine again. It signifies something fresh, something essential, and something exciting. It’s a new year, new me feeling all over again and it’s a fun time to re-invent or improve yourself and your wardrobe. We are here to help with that. Let’s get you back to your essentials.